La Société des Cafés is a leader of change in the democratization of specialty coffee in Quebec. It allows the discovery of the know-how of roasters from here and elsewhere mainly through the sale of coffee bags, in addition to offering workshops, training and a variety of accessories necessary for the preparation of coffee.
Coffee beans have over 800 aromas that our senses can detect. In comparison, the wine contains only 400.
Roasting allows the coffee beans to develop their delicious aromas. We must therefore know how to recognize them. La Société des Cafes is intended to be a destination to participate in the growth in the consumption of specialty coffees, democratize infusion methods and help discover flavors. In particular, the Company wants to improve understanding of where the beans come from (a specialty coffee must be 100% traceable, from the farm where the beans are harvested to distribution to consumers). Above all, she wants the customer to learn what influences quality and taste (method of infusion, grinding, water, type of roasting, etc.) to make informed choices according to their tastes.
Today, we go to the SAQ to buy a Bordeaux, not a wine. In the same way, people will come to the Société des Cafés pour un Ethiopien, for example.